Privacy Policy

Last updated: August 10, 2026

This Privacy Policy describes how reChoir no paper (“we,” “us,” “our,” or the “Company”) collects, uses, stores, discloses and protects personal information when you visit our online store, make a purchase, contact us, or otherwise use our website and related services.

Please read this Privacy Policy carefully to understand how your personal information is handled.

1. Company Information

The entity responsible for the operation of the online store and the processing of personal information is:

Company name: reChoir no paper
CVR number: 43014498

Registered address:
C/O Emilie Koefoed
Borups Allé 223, 3. th
2400 København NV
Denmark

Email: rechoirnopaper@gmail.com

For the purposes of applicable data protection laws, reChoir no paper acts as the data controller for personal information processed in connection with our online store, except where another service provider acts as an independent controller.

2. Scope of This Privacy Policy

This Privacy Policy applies when you:

• Visit or browse our online store;
• Create or manage a customer account, where available;
• Place or manage an order;
• Make a payment;
• Request a return, exchange or refund;
• Contact customer service;
• Subscribe to marketing communications;
• Submit a review or other content;
• Participate in surveys or promotions;
• Interact with our advertisements; or
• Otherwise use or communicate with us through our website and related services.

Our website, online store, products, customer service functions and related services are collectively referred to as the “Services.”

3. Personal Information We Collect

The personal information we collect depends on how you interact with our Services.

3.1 Contact Information

We may collect information such as:

• Full name;
• Billing address;
• Shipping address;
• Postal code;
• City;
• Country;
• Email address;
• Telephone number; and
• Communication preferences.

3.2 Account Information

If customer accounts are available, we may collect:

• Account name;
• Email address;
• Password or authentication information;
• Saved addresses;
• Account preferences;
• Communication settings; and
• Order history.

Passwords and authentication information may be handled through Shopify or other authentication providers and may not be directly accessible to us.

3.3 Order and Transaction Information

When you place or manage an order, we may process information including:

• Products ordered;
• Order number;
• Product quantities;
• Selected product options or variations;
• Purchase price;
• Order status;
• Delivery status;
• Shipping information;
• Return information;
• Exchange information;
• Refund information; and
• Communications relating to the transaction.

3.4 Payment Information

Depending on the payment method selected, payment-related information may include:

• Payment method;
• Payment status;
• Billing information;
• Transaction amount;
• Transaction identifier;
• Partial payment-card information; and
• Payment confirmation information.

Complete card or financial account details may be processed directly by Shopify, banks, card networks or independent payment service providers rather than stored by us.

We do not require customers to send full payment-card details, passwords or payment-account credentials by email.

3.5 Customer Service Information

When you contact us about an order, return, complaint or product issue, we may collect:

• Your name;
• Email address;
• Telephone number;
• Order number;
• Product information;
• Photographs;
• Videos;
• Return or refund reasons;
• Complaint information;
• Messages sent to us; and
• Records of our responses.

3.6 Technical and Usage Information

When you use our website, certain technical information may be collected automatically, including:

• IP address;
• Browser type;
• Browser language;
• Device type;
• Device identifiers;
• Operating system;
• Pages viewed;
• Date and time of access;
• Referring website;
• Session information;
• Navigation and click information;
• Cookie identifiers;
• Approximate location derived from an IP address;
• Network information; and
• Website performance or error information.

3.7 Marketing and Preference Information

Where applicable, we may collect:

• Product interests;
• Marketing preferences;
• Advertising interactions;
• Products viewed;
• Purchase history;
• Survey responses;
• Promotion participation; and
• Customer satisfaction information.

3.8 Information You Submit

Information you voluntarily provide may include:

• Product reviews;
• Comments;
• Photographs;
• Videos;
• Product questions;
• Customer service messages;
• Return requests;
• Complaint information; and
• Other content you choose to provide.

4. How We Collect Personal Information

We may collect personal information in several ways.

Information You Provide Directly

You may provide information when you:

• Place an order;
• Create an account;
• Complete a form;
• Enter billing or shipping details;
• Contact customer service;
• Request a return or refund;
• Subscribe to marketing communications;
• Submit a review; or
• Otherwise communicate with us.

Information Collected Automatically

Certain information may be collected automatically through technologies such as:

• Cookies;
• Pixels;
• Tags;
• Server logs;
• Analytics technologies;
• Device identifiers; and
• Similar technologies.

Information Received From Service Providers

We may receive relevant information from service providers that assist us with:

• E-commerce hosting;
• Payment processing;
• Order fulfilment;
• Shipping and delivery;
• Fraud prevention;
• Website security;
• Customer service;
• Analytics;
• Advertising; and
• Marketing.

5. How We Use Personal Information

We may use personal information for the following purposes.

Providing Our Services

We may process information to:

• Operate and maintain our online store;
• Receive and process orders;
• Process and verify payments;
• Arrange fulfilment and delivery;
• Provide order confirmations;
• Provide shipping and tracking information;
• Manage customer accounts;
• Respond to customer enquiries;
• Provide product support;
• Process returns, exchanges and refunds; and
• Complete transactions requested by customers.

Improving Our Services

We may use information to:

• Understand how customers use our website;
• Improve website navigation and functionality;
• Remember customer preferences;
• Improve products and customer service;
• Analyze website performance;
• Develop new services or features; and
• Improve the overall shopping experience.

Security and Fraud Prevention

We may process information to:

• Verify transactions;
• Detect suspicious activity;
• Prevent fraudulent purchases;
• Prevent unauthorized account access;
• Protect our website;
• Protect customers and our business; and
• Investigate suspected misuse of the Services.

Legal and Compliance Purposes

We may process or retain information where reasonably necessary to:

• Comply with applicable laws;
• Meet accounting and tax requirements;
• Respond to lawful regulatory or government requests;
• Resolve disputes;
• Establish, exercise or defend legal claims; and
• Enforce our agreements and policies.

6. Legal Bases for Processing

Where applicable data protection law requires a lawful basis for processing personal information, we may rely on one or more of the following legal bases.

Performance of a Contract

We may process information where necessary to:

• Accept and process your order;
• Receive payment;
• Deliver products;
• Provide customer support;
• Process returns or refunds; and
• Fulfil other obligations arising from a purchase contract.

Legal Obligations

We may process or retain information where necessary to comply with legal, tax, accounting, regulatory or other statutory obligations.

Legitimate Interests

Where permitted by law, we may process personal information for legitimate business interests such as:

• Preventing fraud;
• Protecting website security;
• Improving our Services;
• Responding to customer enquiries;
• Managing customer relationships;
• Evaluating business performance; and
• Establishing or defending legal claims.

Where we rely on legitimate interests, we consider whether those interests are outweighed by the rights and freedoms of the individual concerned.

Consent

Where legally required, we may obtain your consent before:

• Sending certain marketing communications;
• Using certain non-essential cookies;
• Using information for optional personalization purposes; or
• Carrying out other processing activities that require consent.

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal does not affect processing that lawfully occurred before consent was withdrawn.

7. Shopify and E-Commerce Services

Our online store may use Shopify to provide its e-commerce infrastructure and related technical services.

Information submitted when using the Services may therefore be processed by Shopify and other providers that assist with functions such as:

• Website hosting;
• Checkout;
• Order management;
• Payment processing;
• Store security;
• Analytics; and
• Other e-commerce functionality.

Where Shopify or another third party processes personal information independently for its own purposes, its own privacy policies and terms may apply.

8. Disclosure of Personal Information

We may disclose personal information where reasonably necessary to operate our Services, fulfil an order, protect our business or comply with legal obligations.

Recipients may include:

Payment Providers

Information may be shared with:

• Payment processors;
• Banks;
• Card networks;
• Payment platforms; and
• Fraud-prevention providers.

Shipping and Fulfilment Providers

We may provide relevant information to:

• Warehouses;
• Fulfilment providers;
• Postal services;
• Courier companies; and
• Delivery tracking providers.

This may include your:

• Name;
• Delivery address;
• Telephone number;
• Email address;
• Order reference; and
• Delivery instructions.

Technology Providers

Information may be processed by:

• Shopify;
• Website hosting providers;
• Cloud service providers;
• Security providers;
• Customer service platforms; and
• Technical support providers.

Analytics and Marketing Providers

Where permitted by applicable law, information may be shared with service providers that help us:

• Measure website traffic;
• Understand customer activity;
• Evaluate advertising performance; and
• Provide marketing services.

Professional Advisers

Information may be disclosed where reasonably necessary to:

• Accountants;
• Auditors;
• Lawyers;
• Insurers; and
• Other professional advisers.

Authorities

We may disclose information where required by applicable law or a valid legal request, including to:

• Courts;
• Regulators;
• Government authorities; and
• Law enforcement authorities.

We do not disclose personal information to third parties except for legitimate business, contractual, legal or other purposes described in this Privacy Policy.

9. Cookies and Similar Technologies

Our website may use cookies and similar technologies.

Cookies may be used to:

• Keep the website functioning properly;
• Maintain shopping-cart sessions;
• Remember customer preferences;
• Support account login;
• Process checkout;
• Protect website security;
• Detect suspicious activity;
• Analyze website traffic;
• Measure website performance;
• Improve the shopping experience; and
• Support advertising or marketing activities where permitted.

Essential Cookies

Essential cookies are used for core website functions such as:

• Shopping carts;
• Account login;
• Checkout;
• Payment processing; and
• Security.

Analytics Cookies

Analytics technologies may help us understand how visitors use the website and how the Services can be improved.

Advertising and Marketing Cookies

Where permitted and where required consent has been obtained, cookies or similar technologies may be used to:

• Measure advertising performance;
• Understand customer interests; and
• Display more relevant promotional content.

You may be able to manage cookies through your browser settings or through available cookie preference controls on our website.

Disabling certain essential cookies may affect website functionality.

10. Marketing Communications

Where permitted by applicable law, we may send information relating to:

• Products;
• Promotions;
• Special offers;
• Store updates; and
• Other marketing communications.

Where consent is required, such communications will only be sent after appropriate consent has been obtained.

You may unsubscribe from marketing emails at any time by:

• Using the unsubscribe option included in the relevant email; or
• Contacting us at rechoirnopaper@gmail.com.

If you unsubscribe from marketing communications, we may still send necessary service-related messages concerning:

• Orders;
• Payments;
• Delivery;
• Returns;
• Refunds;
• Account security; and
• Customer service.

Where personal information is used for direct marketing, applicable GDPR rules give individuals a right to object to that processing.

11. International Data Transfers

Some of our technology, hosting, payment, fulfilment, analytics or other service providers may process personal information outside Denmark or outside the country in which you live.

Where applicable data protection law requires safeguards for an international transfer of personal information, appropriate lawful transfer mechanisms will be used.

These may include:

• An adequacy decision;
• Appropriate contractual safeguards;
• Other recognized transfer mechanisms; or
• Additional technical and organizational safeguards where appropriate.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by applicable law.

Retention periods may depend on factors including:

• The duration of the customer relationship;
• Order fulfilment;
• Returns and refunds;
• Customer service;
• Tax requirements;
• Accounting requirements;
• Fraud prevention;
• Dispute resolution;
• Applicable limitation periods; and
• The need to establish or defend legal claims.

When information is no longer required, it may be:

• Securely deleted;
• Anonymized; or
• Restricted from further processing where appropriate.

Information about retention periods is one of the matters GDPR transparency requirements generally require organizations to communicate to individuals.

13. Security of Personal Information

We use reasonable administrative, organizational and technical safeguards designed to protect personal information against:

• Unauthorized access;
• Accidental loss;
• Unlawful disclosure;
• Unauthorized alteration;
• Destruction;
• Misuse; and
• Unauthorized processing.

Security measures may include, where appropriate:

• Restricted access;
• Secure hosting;
• Authentication controls;
• Encryption;
• Fraud monitoring;
• Security reviews; and
• Controlled access by service providers.

However, no internet transmission, website or electronic storage system can be guaranteed to be completely secure.

14. Customer Responsibilities

Customers should also take reasonable steps to protect their information.

You should:

• Provide accurate information;
• Keep account details current;
• Protect your password;
• Avoid sharing login credentials;
• Use secure devices and internet connections where reasonably possible; and
• Contact us if you suspect unauthorized account activity.

15. Children’s Privacy

Our Services are intended for customers who are legally able to enter into purchase contracts.

Where required by applicable law, minors should use the Services only with appropriate permission or supervision from a parent or legal guardian.

If we become aware that personal information relating to a child has been collected in circumstances that do not comply with applicable law, we may take appropriate steps to delete or restrict that information.

16. Your Data Protection Rights

Depending on applicable law and the circumstances of processing, you may have rights relating to your personal information, including the right to:

• Request access to your personal information;
• Request correction of inaccurate information;
• Request completion of incomplete information;
• Request deletion of eligible personal information;
• Request restriction of certain processing;
• Object to certain processing;
• Object to direct marketing;
• Request portability of eligible information;
• Withdraw consent where processing is based on consent; and
• Submit a complaint to a competent data protection authority.

These rights may be subject to legal conditions, limitations or exceptions.

For example, certain information may need to be retained to:

• Complete an order;
• Meet legal or accounting obligations;
• Prevent fraud;
• Resolve disputes; or
• Establish or defend legal claims.

The GDPR provides individuals with several rights relating to the processing of their personal information, although those rights are not absolute in every circumstance.

17. How to Exercise Your Privacy Rights

To make a privacy or data protection request, please contact:

Email: rechoirnopaper@gmail.com

Please provide sufficient information to help us understand your request.

Depending on the nature of the request, we may ask for information reasonably necessary to verify your identity and prevent unauthorized disclosure or alteration of personal information.

We will handle valid requests in accordance with applicable data protection law.

18. Complaints

If you have concerns regarding how we process your personal information, please contact us first at:

rechoirnopaper@gmail.com

Where applicable, you may also have the right to lodge a complaint with a competent data protection supervisory authority.

For Denmark, the national supervisory authority responsible for data protection is the Danish Data Protection Agency (Datatilsynet).

Making a complaint to us does not affect any other rights or remedies available under applicable law.

19. Third-Party Websites

Our Services may contain links to websites, platforms or services operated by independent third parties.

This Privacy Policy applies to personal information processed by reChoir no paper in connection with our Services.

We are not responsible for the privacy, security or content practices of independent third-party websites.

When visiting another website or service, you should review that provider’s privacy policy before providing personal information.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes in applicable laws or regulations;
• Changes to our Services;
• Changes in our technology;
• Changes in payment or fulfilment providers;
• Security developments;
• Changes in our business operations; or
• Other legitimate operational requirements.

The latest version will be published through our online store.

The “Last updated” date shown at the beginning of this Privacy Policy indicates when the latest version became effective.

21. Contact Us

If you have questions about this Privacy Policy, our handling of personal information or the exercise of a privacy right, please contact:

reChoir no paper
CVR number: 43014498

Registered address:
C/O Emilie Koefoed
Borups Allé 223, 3. th
2400 København NV
Denmark

Email: rechoirnopaper@gmail.com